Chapter 4: ​Digital Marketing

Website

• Free hosting
  • Weebly
  • Wix
• Surveys
  • SurveyMonkey
• Email management
  • MailChimp
  • ConstantContact

Blogs
Social Media

• Blogging platforms
  • Wordpress
  • Blogger
  • Tumblr
• Podcast
  • RSS
    • Squarespace
• Twitter - owsinski p. 125
  • keyword searches
    • search.twitter.com
    • Twellow
  • Hashtags
    • hashtags.org
• Google
  • Stats
    • Tweetrach
    • Tweetstats - tweetstats.com
    • Twitter Counter twittercounter.com
• Electronic Press Kit (EPK)
  • Sonicbids guide

Analytics

• Twitter statistics
  • twittercounter.com
  • klout.com
  • When you're talked about: Social Oomph

DIY

• Increase your fanbase- Ariel Hyatt
• Set up an account with NoseTrade to provide fans with exclusive content in exchange for their email address.
• Crowdfunding
  • Patreon - a way for fans to become members, providing you with a monthly subscription

Companies

• Wampler - see how this guitar pedal manufacturer engages his customers on his website and social media

For Further Study

• Social Media for Musicians - Bobby Owsinski
• Music Success in 9 Weeks - Arial Hyatt
• Hit Makers by Derek Thompson