Midwest Music Business: A Primer
  • Introduction
  • Contents
  • Chapter 11: Interviews
  • Blog

Chapter 3: Traditional Marketing

Brands, Slogans and Taglines
  • Changes in McDonald's slogans and taglines
Marketing
  • Seth Godin - how to get your ideas to spread
  • Styles and sub genres of music - Wikipedia
  • Site with examples of colors and cultural associations.
  • Descriptions of bands and Artists
    • CDBaby
      • How to describe your music
    • SXSW description of artists from 2017
  • Elevator Pitch - see some examples
DIY
  • Take Sally Hogshead free quiz "Discover How the World Sees You"
  • dafont.com- a free online tool that lets you set text using a variety of fonts
  • Design your own T shirt, through one of many services such as Allied Shirts, Custom Ink, Jakprints, T Shirt Mill, 
For Further Study
  • Read Sally Hogshead's book Fascinate.
  • Read To Sell is Human by Daniel Pink.
  • You now have a shorter attention span than a goldfish
  • Fonts and typefaces
  • Color correspondences
  • Color wheel made of logos
  • Psychology of color

Midwest Music Business: A Primer
published by Kendall Hunt
​©2017 Robert Willey
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  • Introduction
  • Contents
  • Chapter 11: Interviews
  • Blog
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