Chapter 3: Traditional Marketing

Brands, Slogans and Taglines

• Changes in McDonald's slogans and taglines

Marketing

• Seth Godin - how to get your ideas to spread
• Styles and sub genres of music - Wikipedia
• Site with examples of colors and cultural associations.
• Descriptions of bands and Artists
  • CDBaby
    • How to describe your music
  • SXSW description of artists from 2017
• Elevator Pitch - see some examples

DIY

• Take Sally Hogshead free quiz "Discover How the World Sees You"
• dafont.com- a free online tool that lets you set text using a variety of fonts
• Design your own T shirt, through one of many services such as Allied Shirts, Custom Ink, Jakprints, T Shirt Mill, 

For Further Study

• Read Sally Hogshead's book Fascinate.
• Read To Sell is Human by Daniel Pink.
• You now have a shorter attention span than a goldfish
• Fonts and typefaces
• Color correspondences
• Color wheel made of logos
• Psychology of color