Chapter 3: Traditional Marketing
Brands, Slogans and Taglines
- Seth Godin - how to get your ideas to spread
- Styles and sub genres of music - Wikipedia
- Site with examples of colors and cultural associations.
- Descriptions of bands and Artists
- Elevator Pitch - see some examples
- Take Sally Hogshead free quiz "Discover How the World Sees You"
- dafont.com- a free online tool that lets you set text using a variety of fonts
- Design your own T shirt, through one of many services such as Allied Shirts, Custom Ink, Jakprints, T Shirt Mill,
- Read Sally Hogshead's book Fascinate.
- Read To Sell is Human by Daniel Pink.
- You now have a shorter attention span than a goldfish
- Fonts and typefaces
- Color correspondences
- Color wheel made of logos
- Psychology of color